Many people believe that if they go ahead and implement
a Business Intelligence solution they will suddenly have an intelligent business
that will tell them how it is operating and what they need to do. Customers they
need contacting will be flagged, orders that are likely to be late are notified
so as to keep the customers happy, and the boss is alerted as to the reason
profits have fallen from 15% to 10%.
The expectation is that the system, the data warehouse, the reports will
provide this intelligence.
This is just wrong.
Just because you give .............