February 2011 - Posts

SQLBits have taken pity on your boss! They are usually the ones left behind when all the SQL guys truck off to the largest SQL Server conference in Europe. They've listened to your praise of the high quality and unprecedented depth of the content delivered by the internationally renowned speakers and signed of the expenses for you to attend.

SQLBits Insight is now the chance for them to see for themselves what a great event SQLBits is.
 It's a day of sessions aimed at CIOs, architects and other technical decision makers who are interested in finding out what's new in the world of SQL Server and how it can benefit their businesses, and it will be taking place on Thursday 7th April at the Grand Hotel in Brighton, on the first day of SQLBits.

Speakers include Mark Souza, General Manager for SQL Server at Microsoft; Guy Lucchi, CTO of CSC; and IT industry legend Steve Wozniak, co-founder of Apple and Chief Scientist of Fusion-io. The agenda will cover hot topics such as the SQL Server Private Cloud infrastructure, handling multi-terabyte BI requirements with SQL Server Parallel Data Warehouse, and new developments in storage technology. There will also be a panel discussion featuring all the speakers and opportunities to network at an evening drinks reception hosted by our platinum sponsor, Fusion-io. For more details and to register, go to

We'd like to point out that if you're the kind of person who normally goes to SQLBits, SQLBits Insight may not be your cup of tea - it's aimed at managers and decision makers and not the geeks.

We would really appreciate it if you could spread the word to any senior IT managers you may know who might be interested within your organisation or amongst your customers. It's a new event and we'd love to get your help to make it a success!

We have now published the agendas for both Friday and Saturday at http://sqlbits.com/information/agenda.aspx

The default page will display the Friday agenda, to see Saturday change the Conference Day drop down list.

You may notice that we have put added additional session in Kings East from 10:50 onwards. This means you have 6 sessions to choose from rather than the normal 5. We've also added some early sessions at 08:10 on Sturday for people staying overnight or arriving early and want to get the extra session in.

In addition to all these extra sessions we have introduced lightning talks, this allows new speakers to speak for 5 minutes on something they are passionate about without the need to prepare a whole hour long session.

If you aren’t registered yet you need to do so quick as we are quickly running  out of places remember the early bird prices end at midnight on the 11th March 2011.

Simon has compiled a quick FAQ on what the "Crappy Code Games" are.

You can find it at http://sqlblogcasts.com/blogs/simons/archive/2011/02/14/what-are-the-crappy-code-games-what-are-the-prizes.aspx 

We will be closing voting for SQLBits 8 on Friday 11th February, so if you want to have make sure your referred session are on the agenda for Saturday, login and vote now!

Today we announced some super-exciting news! A tie-up with our platinum sponsor, Fusion-io. Together we'll be running a series of events called "The Crappy Code Games" where SQL Server developers will compete to write the worst-performing code and win some very cool prizes including:

  •         Gold: A hands-on, high performance flying day for two at Ultimate High plus Fusion-io flight jackets
  •         Silver: One day racing experience at Palmer Sports where you will drive seven different high performance cars
  •         Bronze: Pure Tech Racing 10 person package at PTR’s F1 racing facility includes FI tees, food and drinks. 

…plus iPods, Windows Mobile phones, X-box 360s, t-shirts and much more.

There will be two qualifying events in Manchester on March 17th and London on March 31st, and the third qualifier as well as the grand finale will be held in the evening of Thursday April 7th at SQLBits. And if that isn’t cool enough, Fusion-io's Chief Scientist Steve Wozniak (yes, that Steve Wozniak, tech industry legend and co-founder of Apple) will be on hand in Brighton to hand out the prizes! If you'd like to take part you'll need to register, and since places are limited we recommend you do so right away. For more details and to register, go to 

What do you want to learn about at SQLBits 8?

We've opened voting on the SQLBits website, so you can help us by choosing the sessions you'd like to see on our free Community Day on Saturday 9th April We have something for everyone, at all levels of ability of: DBAs, BI Consultants, Developers and the purely curious.

Head over to 
http://sqlbits.com/information/PublicSessions.aspx and, assuming you're logged on to the site, you'll be able to pick your ten prefered sessions.

Don't forget to
register for the event if you haven't already, Over 329 people have signed up so we're filling up fast. Don't miss out and this chance to improve your skills.

It's only been a couple of weeks since registration for SQLBits 8: Beside the Seaside opened and we've already got over 329 people signed up for the event! We've got people coming from all over the world: Australia, the USA, the Netherlands, Germany, Switzerland, Denmark, Norway and Italy, as well as the UK. SQLBits is now by far the biggest SQL Server event in Europe and with such great sessions it’s one you can't afford to miss. When you register before 11th March you will get the early bird discount.

The latest news is that we can now announce the amazing line-up of Microsoft speakers we've got coming:

  • Conor Cunningham, Principal Software Architect on the SQL Server Query Processor team. Conor is the most popular SQLBits speaker ever (you can watch his session from SQLBits 6 here) and a leading expert on query optimisation techniques.
  • Thomas Kejser, Senior Program Manager on the SQLCAT team
  • Lubor Kollar, Principal Group Program Manager on the SQL Server Engine team
  • Ewan Fairweather, Program Manager on the SQLCAT team
  • Ross Mistry, Enterprise Architect
  • Richard Tkachuk, Senior Program Manager on the Parallel Data Warehouse team
  • Mark Souza, General Manager, SQL Server

Given that most of these guys are being flown in from the US just for us, this represents a massive vote of confidence in SQLBits from Microsoft. Along with all the other
sessions that have been submitted by respected SQL Server experts, including many MVPs and MCMs, there's no question you can expect three days of top-quality technical education in Brighton this April.