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Many people believe that if they go ahead and implement a Business Intelligence solution they will suddenly have an intelligent business that will tell them how it is operating and what they need to do. Customers they need contacting will be flagged, orders that are likely to be late are notified so as to keep the customers happy, and the boss is alerted as to the reason profits have fallen from 15% to 10%.

The expectation is that the system, the data warehouse, the reports will provide this intelligence.

This is just wrong.

Just because you give .............